If you’re serious about making money from betting, understanding how to identify value bets is key to long-term profitability. Value betting is all about placing wagers on outcomes that are more likely to occur than the odds suggest. Over time, spotting these opportunities can give you a significant edge over bookmakers.
In this guide, we’ll explain how you can find value bets and how AI Profit can help you identify price boosts — one of the easiest and most common ways to secure value bets.
A value bet occurs when the odds offered by the bookmaker are higher than the true probability of an event occurring. Essentially, you’re betting on outcomes that are undervalued by bookmakers, giving you a chance to make a profit over the long run.
Example: Odds of 2.0 imply a 50% chance. If you believe the event has a 60% chance of happening, the 2.0 odds are offering value — and that’s a value bet.
Betting exchanges like Betfair reflect true market sentiment, while bookmakers set odds with a margin. If a bookmaker offers higher odds than the exchange lay odds, the bookmaker odds may be overvalued — a signal of a possible value bet.
Convert decimal odds into implied probability using 1 / Decimal Odds. If your research or modelling suggests a higher true probability, then you've found a value bet.
Example: Odds of 2.0 → 50% implied. If you estimate 60% chance based on data or insight, you have a clear edge.
Bookmakers frequently offer price boosts to attract attention. These boosts can create short windows where odds are significantly better than the true probability.
Example: Normal odds = 5/1 (16.7% implied), boosted to 10/1 (9.1%). If your analysis says the team has a 12% chance — this is a value bet.
Some bettors build statistical models to determine true probabilities. These models might use historical results, team form, injuries, and more to generate an estimated likelihood of outcomes.
AI Profit monitors multiple bookmakers and alerts you when price boosts become available. These boosted odds are scanned and flagged when they appear valuable — so you don’t miss out.
Our oddsmatcher tool compares bookmaker odds across different sites, allowing you to identify mismatches and potential value bets. It’s fast, efficient, and tailored to catch price boosts and +EV opportunities.
If you're looking to take it further, AI Profit also offers tools like the Each-way Matcher, Extra Place Matcher, BOG Matcher, and our latest Acca Freeze Matcher. These help you exploit various promotions and find value beyond just price boosts.
Finding value bets is essential for long-term profitability. Whether you're using exchange comparisons, true probability calculations, or boosted odds — identifying bets with positive expected value gives you the edge.
At AI Profit, our tools make it easy to spot value bets — especially price boosts — so you can focus on what matters: consistent profits.
Start now: Sign up to AI Profit today and never miss a value opportunity again!
Value bets occur when the odds offered by a bookmaker are higher than the actual probability of an event occurring, giving you an edge over the bookmaker.
You can spot value bets by comparing bookmaker odds with exchange odds, calculating the implied probability of outcomes, and using statistical analysis to determine true probabilities.
A price boost is when a bookmaker offers enhanced odds on a specific event. These boosts are great for finding value bets.
AI Profit helps you find value bets by detecting price boosts and comparing odds from multiple bookmakers.
While AI Profit helps you identify value bets and price boosts, betting carries inherent risks. However, using our tools consistently can improve your chances of making profitable bets over time.