Bet builders bundle several markets from the same fixture into a single wager. They are perfect for matched betting because you can back a tailored combination with the bookmaker, then lay the correlated outcome on an exchange to lock in value from sign-up offers, profit boosts, and free bets.
A bet builder (also called a same-game multi) merges multiple legs from one event so the odds reflect every selection winning together. Typical football legs include match result, total goals, both teams to score, player shots, or booking points. Because all legs must land, the combined odds are higher than backing each outcome individually.
For matched bettors, the appeal is that many legs point toward a clear scoreline or match story. If you can find a related market to lay on the exchange, you can balance the bet and extract the bookmaker value.
This pattern is popular because most exchanges have a liquid correct score market:
If the match ends 2-0 to Team A, every leg wins and the builder pays out. By laying the 2-0 correct score, you cover the main risk and reduce variance even if the game drifts to 1-0 or 3-0.
Free bets work best on higher odds because you only risk the bookmaker’s stake. For builders, target odds around 8.0–12.0 and pick a lay market that stays reasonably tight on the exchange. Calculating the optimal lay stake protects most of the free bet value (usually 70–80% depending on the spread).
Our matched betting calculator removes the guesswork when you enter the back odds, lay odds, and commission to produce the exact stake and liability. The oddsmatcher highlights fixtures where the back and lay prices are closely aligned, saving time when hunting for qualifying spots. A dedicated bet builder matcher is on the roadmap to surface the most efficient combinations automatically.
Laying bet builders turns bespoke football wagers into predictable outcomes for matched bettors. Build a coherent story, pair it with a liquid lay market, and calculate the numbers carefully. Do that consistently and you will keep qualifying losses tiny while recycling free bets for steady profit.
Pick legs that all point to the same match story, such as a specific correct score or low-scoring win. Aligned legs make it easier to find a matching lay market on the exchange.
For free bets, odds between 8.0 and 12.0 usually return strong value. For qualifying bets, odds around 4.0 to 6.0 keep liability manageable while you unlock promotions.
Most exchanges do not offer a direct lay of the builder itself. Instead, lay the closest correlated market—typically the exact correct score, winning margin, or a tight goals line.
Use the matched betting calculator to set precise lay stakes and the oddsmatcher to find sharp prices. A bet builder matcher is in development to automate the best combinations.
Keep exploring matched betting with our value betting guide, dive into the matched betting tools roundup, and test ideas instantly in the Oddsmatcher tool.