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Understanding
Sign up offers

Understanding Sign Up offers

When betting companies offer free bets as sign-up promotions, they're aiming to attract new users who will gamble on their platform. They expect most people to keep betting, which is how they make their profits. However, if you stick to matched betting, you can take advantage of these offers and make a profit without the risk of regular gambling.

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1. Lay Betting

Lay betting is the foundation of matched betting. Here’s a straightforward breakdown:

Imagine you place a bet on *Arsenal to beat *Manchester City—this is your back bet, where you’re predicting a specific outcome. To cover yourself, you also place a lay bet against Arsenal winning, which means you’re betting on any other outcome (either a draw or a Manchester City win).

By placing both a back bet and a lay bet, you’re covering all possible outcomes of the game, so one of your bets is guaranteed to win. If one of these bets is a free bet, you’re essentially securing a profit without risking your own money.

Now lets break this down in more detail…

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Round One. The Qualifying Bet

When signing up for a betting promotion, the first step is to place a qualifying bet using your own money to unlock the free bet. The goal in this round is simple:

  • Qualify for the free bet.
  • Avoid losing any money.
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1. Lay Betting

Our software will suggest games and bets that meet these objectives. For example, you might place a £10 back bet on Arsenal to win at odds of 2.0 with Sky Bet. This bet qualifies you for the free bet, but there's a chance you could lose if Arsenal doesn’t win.

To balance this, place a £10 lay bet against Arsenal winning at the same odds (2.0) on a betting exchange. Now, regardless of the outcome, you’ll end up with your £20 back (the sum of your back and lay bet) and qualify for the free bet.

Round Two. Using the Free Bet to Make a Profit

With the qualifying bet complete, you now have a free bet ready to use. The goal in this stage is simply to make a profit using your free bet.

1. How it works

Let’s say you’ve received a £30 free bet. Place this free bet on Arsenal to win at odds of 2.0. If Arsenal wins, this back bet will return £60.

At the same time, place a £30 lay bet against Arsenal winning (also at odds of 2.0) on the exchange. Since the £30 was a free bet, any winnings are pure profit. In this case, you’d end up with around £30 profit after balancing out the lay bet.

This two-step process allows you to secure consistent profits from sign-up offers while minimizing your own risk.

Try place your own Lay bet using our Free Trial

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2. Dutch Betting

Dutch betting is another method to profit from sign-up offers. Like lay betting, it involves a qualifying round followed by a round of free bets. However, the main difference is that instead of placing lay bets on a betting exchange, we use multiple bookmakers to cover all possible outcomes of an event. This lets us secure the free bet without relying on exchanges. Here’s how it works:

Round One. The Qualifying Bet


The goal in this round remains the same:

  • Qualify for the free bet.
  • Avoid losing any money.

However, instead of working with just one account, Dutch betting involves multiple bookmaker accounts. Here’s how it might look:

Let’s say we’re signing up with six bookmakers: Coral, Ladbrokes, SkyBet, Bet365, William Hill, and 888Sport

Each offering a £30 free bet when you bet £10

For a match like Chelsea vs. Tottenham, we would place bets across the bookmakers to cover all possible outcomes:

  • Place two accounts on Chelsea to win.
  • Place two accounts on Tottenham to win.
  • Place two accounts on a draw.

If each outcome has odds of 3.0, then each would return £60 (3 x £20), allowing us to qualify for all the free bets. Regardless of the match outcome, we’ll recover the £60 we initially deposited, qualifying us for the free bets.

Round Two. Using Free Bets for Profit


The second round is similar to the qualifying round, with the main difference being that you’re now using free bets. Each outcome bet will again cover all possibilities, but this time any winnings are pure profit, as the bets were free.

Dutch betting offers an efficient, exchange-free way to capitalize on sign-up offers by using multiple bookmakers to secure profits from free bets.

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How they compare

Lay Betting vs Dutch Betting

1. Lay Betting

  • Complete 1 offer at a time which may make it slightly easier to manage
  • Lay betting makes an estimated 5% extra profit per offer

*Included in both the lite and premium subscription*

2. Dutch Betting

  • Cheaper - Requires less money as lay betting is what requires the most investment
  • Quicker - Because you are not lay betting you do not need to wait around for your money to be returned to do the next offer
  • Tutoring - Dutch betting makes it feasible to advise friends

*Only included in the premium subscription*

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Connect Others

Friends With Benefits


Here at AI Profit, we have a unique approach. We want you to continue using your membership to help your friends understand the process. By advising your friends and sharing their profits, you can quickly earn thousands in extra income.

Why should i Advise my friends?

Other matched betting companies usually want you to stick around by teaching you how to make money from repeat promotions offered by betting companies. The problem is, these repeat promotions often don't bring in much profit, unlike the sign-up offers. That's why we suggest leveraging your subscription with AI Profit to advise your friends (in return for a cut of their profits), so everyone can share in much more substantial profits.

How should I advise my friends?

This side hustle can be incredibly rewarding, especially once you get the hang of sharing it with your friends. As you become more comfortable with the process, you'll find it comes naturally. Plus, as you expand to mutual friends, the potential for profit grows. Just dedicating a few hours of your time can result in over £500 per person you advise to split between you!

What's the payoff vs time invested?

Here at AI Profit, we have a unique approach. We want you to continue using your membership to help your friends understand the process. By advising your friends and sharing their profits, you can quickly earn thousands in extra income.

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The most frequently asked questions

Sign-up betting offers are promotions provided by bookmakers to attract new customers, often in the form of free bets or bonus funds.

You place a qualifying bet to unlock a free bet, then use strategies like lay betting or dutch betting to secure a profit from the free bet.

Lay betting involves betting against an outcome on a betting exchange. It’s used alongside back bets to guarantee a profit, regardless of the result.

Dutch betting involves placing back bets on all possible outcomes with different bookmakers to cover all results, instead of using a betting exchange.

The qualifying bet is placed to meet the bookmaker’s requirements for unlocking the free bet. It’s typically a small cost offset by the free bet's profit potential.

After receiving the free bet, you use lay betting or dutch betting to hedge your bets, ensuring a profit no matter the outcome.

Many platforms offer referral bonuses, and introducing your friends can help them earn risk-free profits while you benefit from rewards.