Matched betting is a way to make money by using promotions from betting companies to cover all possible outcomes of a game, guaranteeing a profit from the free promotions they offer.
You place a bet for one outcome with a bookmaker, and then you place a bet against that same outcome on another platform. By doing this, you’re covering all possible results of the game, so one of your bets will definitely win. Now, you might be wondering, "If I win one bet but lose the other, won’t I just break even or maybe lose a little?"
Bookmakers often have promotions like "Bet £10, Get a £20 Free Bet." So, with your first £10 bet, you
cover both outcomes to make sure you get most of your money back. Then, with the free bet they
give you, you cover both outcomes again—but this time, since the bet is free, any winnings are
pure profit.
To make this clearer, let's go through a simple example...
Sign-up offers are generally the most profitable in matched betting. These are given to new customers to encourage them to join a betting site. For example, a sign up offer might say, "Sign up and bet £10 to get a £20 free bet in return." By using matched betting techniques, you can turn these free bets into a guaranteed profit.
Learn More
Reload offers work similarly to sign-up offers but are usually less lucrative. However, unlike sign-up offers, reloads are available to regular customers, so you can take advantage of them more frequently. A typical reload might look like "Bet £10, get a £5 free bet each week." While you might only make around £3 profit per reload, doing this consistently across multiple accounts can quickly add up significantly.
Learn More
Some casino-focused betting companies also offer promotions to new customers. While casino offers aren’t always risk-free, some can be very low risk or even no-risk. For example, you may find a sign-up offer that doesn’t require a deposit and gives you free spins or a small amount of bonus cash to play with—meaning any winnings are pure profit.
Learn More
Casino reloads are similar to sports reloads and can be done daily or weekly. Offers like free spins are common, and while each spin might only yield small profits, doing these regularly can add up over time.
Learn More
Free
£/month
Billed Monthly
£/Annually
Billed Annually
£/month
Billed Monthly
£/Annually
Billed Annually
Matched betting is a strategy that uses free bet offers from bookmakers to make a guaranteed profit by placing opposing bets on all possible outcomes of an event.
Yes, matched betting is completely legal. It is a legitimate method to profit from promotional offers provided by bookmakers.
No, matched betting doesn’t require advanced skills. It’s straightforward with tools like matched betting calculators and tutorials to guide you.
Common offers include sign-up bonuses, free bets, money-back specials, and reload offers like weekly free bets.
Sign-up offers reward new customers with free bets or bonus funds after they meet specific deposit or betting requirements.
Reload offers are promotions for existing customers, such as weekly free bets or cashback deals. They are typically found on bookmaker websites or through matched betting services.
