Matched Betting Offers
Bookmaker promotions are at the heart of matched betting.
Rather than relying on predicting sporting results, matched bettors look for promotions where the value of a free bet, refund, boost or other reward can outweigh the cost of qualifying for it.
There are many individual promotions, but most fall into a few broad categories.
Sign-Up Offers
Sign-up offers are promotions for new bookmaker customers and are usually the simplest place for beginners to start.
A typical offer might require you to place a qualifying bet before receiving a free bet or other reward.
The exact promotion varies between bookmakers, but the principle is similar: complete the qualifying requirement, receive the reward and then use matched-betting techniques to extract as much of its value as possible.
Reload Offers
Matched betting doesn’t stop once you’ve completed the introductory offers.
Reload offers are promotions bookmakers give to existing customers. These can include free bets, bet-and-get promotions, refunds, price boosts and more specialised opportunities.
Reloads are also where many of AiProfit’s more advanced matched-betting strategies become useful.
Casino Offers
Some promotions are based on casino games rather than sports betting.
These can work differently from standard sports promotions and may involve wagering requirements, eligible games and other conditions that need to be understood before taking part.
Our dedicated guide explains how casino offers differ from ordinary matched betting and the additional risks involved.
Offers and Matched Betting Strategies
An offer is what the bookmaker gives you. A strategy is the method you use to take advantage of an opportunity.
For example, promotions involving early payouts, extra places, Bet Builders or Acca Freeze can require a more specialised approach than an ordinary free bet.
Explore our Matched Betting Strategies section for guides to 2UP, Bet Builders, Acca Freeze, Extra Place, Value Betting and Arbitrage.
Tools for completing offers
AiProfit’s tools are designed to make the practical side easier.
Use the OddsMatcher to compare bookmaker and exchange prices, the Matched Betting Calculator to calculate lay stakes and liability, and the Profit Tracker to keep track of bets, rewards and overall matched-betting profit.